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5 Reasons Why You Should Create A Mood Board

Mood boards, also known as “inspiration boards,” are a collage of various elements used by artists in the early design stages of a creative project. The purpose of the board is to help a person formulate the mood or theme they would like to convey within a project. Depending on the task at hand, graphic designers will sometimes make a mood board when developing a new web design project to ensure they are in align with the intended vision for the project.

A physical mood board can be pieced together on a foam board or it could be created digitally. The upside of a foam board is that you can attach physical photos and materials to appeal to a wider range of senses. You may also want to consider attaching text from magazine or newspaper clippings. The tip to making a great mood board is to make sure that everything on the board relates to the theme or idea you are trying to convey.

Good Work vs. Great Work

You may be wondering why you should put the time and effort into designing one of these. There is no right or wrong way for a person to brainstorm. However, creating a mood board has consistently proven to be a seamless effort throughout the production process.

Read on for five reasons as to why you should design your first mood board the next time you get presented with a creative project.

Increase Your Efficiency

As time-consuming as they sound, creating a mood board may actually save you time throughout the design process. The board provides an outlet for precise planning and organizing to trim time in the beginning design phases. Being able to formulate your ideas to present in a consultation meeting deters time and effort being put forth towards fully designing a creative project not in align with the intended vision. Imagine completing a web design only to reveal the end product and find out it is not what your client envisioned. Using a mood board to pitch your ideas to a client beforehand will ease the collaboration process by allowing you to effectively communicate the direction you intend to take the project in.

Use Tech Tools To Simplify Planning

Mood boards are fun to put together in general. They become even more fun when you utilize creative websites that provide simple design tools to assist with making a digital mood board. Piecing together a traditional mood board on a foam board can be bothersome for a couple of reasons. Not only is a foam board probably something you have to go out of your way to purchase, it could become large and chunky to haul around depending on the size of it. Consider using websites, such as Moodboard, Canva, and Invision that have a plenitude of templates to offer.

Become A Better Problem Solver

A fully designed mood board allows you to present multiple prototype concepts at once. Try to design your board based around a focal point so the surrounding pieces will share the same theme, but each of them will offer a unique impression to the whole. The more pieces, the more chances you have at nailing your client’s vision for the end-result.

Strengthen Relationships With Your Clients

Effective listening and exceeding expectations are key when strengthening the relationship you have with your client. Designing a board that directly reflects the client’s vision for a web design allows your client to feel recognized and offers them the comfort of knowing their voice has been listened to.

Work Smarter, Not Harder

Save your left over mood boards to be reused with future clients if they happen to share a similar vision for their project. This idea applies regardless of if you made your board in a physical or digital form. Digital mood boards, however, will not clutter the space in your office. Websites like Pinterest make your creations easy to organize and always readily available in one space. Recycling your efforts like this ensure that your time is never be wasted.

How Do I Get Started?

Mood boards can be designed at any stage of the production process for the creative project you are working on. They can be made early on in the beginning stages to present to your client at a consultation meeting. They can be made later on with a design already in progress if you find yourself at a creative block. Perhaps your original design failed to meet the client’s expectations, you can make one before the next proposal in order to plan more effectively.

If you are thinking about creating a mood board for your next creative project and want some help, consider scheduling a free consultation to help define your website and digital marketing needs.

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Ali J. Taylor

Ali J. Taylor / About Author

BelMarketing Design Studio Founder Ali J. Taylor is a StoryBrand® Certified Guide and HubSpot Consultant for Purpose-Driven Professional Services Brands. Schedule a FREE Clarity Call to gain insights into what’s possible with a Captivation Key™ brand transformation applied to your growing business.