Presentation to Coastal LeTip about the process and benefits of being very segmented and targeted when marketing and branding your business.
I got to talk about marketing, branding, and entrepreneurship on an episode of the Brand Groupies Podcast - part of their “Backstage” series.
Most companies fail to clearly define their customer's wants in order to create clear, compelling marketing that connects and leads to sales.
I appeared The Millennial and Me podcast with Hodaya Nahary and Brian Bielanski to talk about my journey as a business owner and how I help my...
We're seeing increasing evidence of fatigue regarding coronavirus marketing. Here are 4 tips to stay relevant 'during these unprecedented times'.
Here are tips and recommendations to help employees remain productive and tackle the challenges of suddenly working from home.
Social media marketing can deliver remarkable results in building awareness of your brand, driving traffic to your website, and delivering leads and...
Developing your personal branding story will help you stand out from your colleagues and connect with your ideal clients. If you're not comfortable...
Mastering Facebook advertising is essential for local businesses looking to generate leads and drive foot traffic for the holiday shopping season.
Deciding where to place online ads for local search can be confusing and complicated. Find out whether Facebook or Google is better for your business.
The options are nearly limitless when it comes to promoting your content online. Here are some social media marketing tactics you can try right now.
Mood boards are used by designers in the early stages of a creative project to help formulate the mood, design elements, and themes within a project.
Buyers turn to search engines, websites, and friends before reaching out to your salespeople. Your digital marketing must be stronger now than ever...
While your customers might be away during the summer business slow down, it doesn’t mean that your marketing should be on vacation as well.
Social media is key to growing your business this Summer. Use these tips to shore up your social media marketing strategy to connect with your...
The infographic is a cheat sheet for advertising on Facebook, from the ideal dimensions of your images and videos to what the most clickable ads look...
Struggling with your website's SEO? This article contains actionable tips you can implement right away to improve your website's ranking in Google...