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If you're talking to everyone, you're talking to no one.

Most business owners are unaware of all that goes into marketing and branding their businesses. When they're starting out or trying to grow, they often make the mistake of trying to talk to everyone they can in an attempt to "not leave money on the table." 

But in this presentation to Coastal LeTip, Ali talks about the process of segmentation and the benefits of being very targeted in your approach when marketing and branding your business. 

The main thing to keep in mind is that if you're talking to everyone, then you're talking to no one. 


Ali J. Taylor

Ali J. Taylor / About Author

Ali J. Taylor is the CEO & Creative Director of BelMarketing Design Studio, a StoryBrand Certified Guide, HubSpot Consultant, and founder of the Captivation Key™ Program. The Captivation Key™ Brand Transformation Program helps brands go from confusing to captivating by bringing clarity and alignment to their branding, messaging, and marketing so they attract, nurture, and close more ideal-fit clients and grow their business. .