Branding Services
what's the difference between a logo, an identity, and a brand?
Hint: One is seen. Another is perceived. the last is experienced.


Free Resource
Captivation Key™ Visual
Brand Identity Checklist
Inconsistent branding can confuse your audience, make you look unprofessional, and even cost you business.
In fact, a recent report on brand consistency found that consistent branding across all channels can increase revenue anywhere from 10% to 20%.
The Captivation Key™ Visual Brand Identity Checklist is designed to help you build a strong and consistent brand presence wherever and whenever your ideal clients engage with your business. It covers everything from your brand's logo and typography to its color scheme and imagery. It also provides key terms and definitions so you can communicate confidently with your marketing and design teams.
Whether you're creating a new brand or rebranding an existing one, the Captivation Key™ Visual Brand Identity Checklist is a valuable resource that will help you stay on track.
Logo Design Examples
Brand Style Guide Examples
The Process
Captivation Key™
Branding Services

Brand Assessment Consultation – $1,000
This is a stand-alone consultation is a 90-minute interview with you (and any stakeholders) to assess and define your brand.
We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, and more.
Deliverable: A PDF document that acts as a guide to both keep you focused and guide your brand’s design and messaging.
Click here to purchase and schedule your Brand Assessment Consultation.
* This cost will be applied to any package if you move forward.

Strategy & Planning
Based on the research, a strategy and plan are developed for the logo and brand identity design. This includes defining the brand's values, personality, and key messaging.

Sketching & Conceptualization

Design Development

Presentation & Feedback

Finalization & Delivery

Implement & Launch
Overall, the logo and brand identity design process is a collaborative effort between us, with the goal of creating a strong and memorable visual identity that effectively communicates your brand's values and message to your target audience.
Packages & Pricing
Captivation Key™ Logo Package
You’d like to keep your current brand colors, fonts, and visual style. You need only a more fitting, polished, better-crafted logo to represent your brand.
$5,000
- Brand Assessment Consultation
- Logo System
- Color Palette
- Business Card Design
- Mini Style Guide
Most Popular
Captivation Key™ Identity Package
You’re starting from scratch or evolving your company’s existing branding. You want to distill the essence of your company into a look and feel. You need a toolkit of visual elements, and guidelines for how to use them.
$15,000
- Brand Assessment Consultation
- Logo System
- Color Palette
- Typography
- Business Cards, Letterhead, and Envelopes
- Visual Elements & Imagery
- Brand Style Guide
Captivation Key™ Enterprise Package
Not every business needs every item. After we talk, I can put together a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need.
$16K–$25K
- Brand Assessment Consultation
- Logo System
- Color Palette
- Typography
- Visual Elements & Imagery
- Brand Style Guide
- Business Cards, Letterhead, and Envelopes
- Brochures and Info Sheets
- Signage & Package
- Sales Pitch Deck (20 Slides)
- Social Media Templates
- Brand Swag (t-shirts, coffee mugs, water bottles, pens, and fun stuff)