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Glossary

The worlds digital marketing, web design, social media, graphic design, and sales or packed with special lingo, jargon or any other term you prefer to use.

There are acronyms, initialisms, and buzzwords flying around all over the place. For a business owner or company that just wants to look professional, connect with their audience, and get more sales, it can be difficult to decipher the meaning behind these terms.

That’s why we've created this handy list of common terms and terminology for you to reference.

Bookmark this for reference as we'll continue adding to it. 

301 Redirect: A permanent redirect from an old URL to a new URL. This is a commonly used method to keep pre-existing traffic directed to a website when the website is redesigned or a web page and its URL are updated.

404 Error: An error message displayed when a URL cannot be found. If you are removing a page completely from a website, you, or a developer, will add a 404 redirect to note that the page no longer exists.

Above the fold: Placement on a website that is above the bottom cut off of the screen. Often, companies will put forms, videos, or the most relevant information to that page above the fold so it is the first thing a user will see — no scrolling needed.

Alt text: Or Alternative Text, is a word or phrase used to tag an image in the HTML to tell the user or Google Bot (see: ‘Bot’) what that image contains. This is a common form of SEO on a website. This gives Google another chance to see what your website contains, as well as another opportunity for users to reach your website by searching on relevant keywords.

Anchor text: The clickable text used to link a user from one site to another, generally related to what it is linking to, formatted as blue underlined text. This is a common method to improve your internal linking structure or linking within your own website.

Domain: A name used in URLs to identify web pages and where they belong. For example, in the URL https://www.belmarketingdesignstudio.com/, the domain name is belmarketingdesignstudio.com.

H Tags: Commonly referred to as the Header tag, or <h1> tag in HTML, it is the title of a page, and will stand out among the rest of the text on a page. Other header tags in HTML include h2, h3, h4 and so on. This represents the hierarchy of titles and subtitles on a page. Google uses these tags when they crawl the backend of a site to get an idea of what that page is about.

HTML or Hypertext Markup Language: A coding language used to create a website. The letters, symbols, and numbers within a text file will determine what a website looks like and how it will perform.

Inbound Marketing: Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.

Landing Page: A solo web page with a focused sales pitch that is designed to get a visitor to take an action. In a PPC ad, the landing page is the URL destination a user lands on when they click the ad. Different versions of landing pages are often tested against each other in ad campaigns so account managers can see which page performs better.

Metadata: Often in the form of tags, it encompasses the descriptions or keywords used to describe a web page’s content. The two most basic forms of metadata are meta description and meta title, however this can also include the author, when it was created, any open graph tags, and how long the document is.

Meta Description: A tag in the HTML of a web page consisting of key words and phrases that gives a short summary on what the page is about. When properly optimized for SEO, search engines will scan this part of the site to see if that page is relevant to a user’s search. This tag is also kept to a limit of ~160 characters.

Meta Title: Similar to the meta description, this is also a tag in the HTML of a web page that acts as the page title. When properly optimized for SEO, search engines will read this tag first and will continue with the description to determine if the page is relevant. Also referred to as a title tag, this is kept to a 50–60 character limit.

Search Engine Optimization (SEO): This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

  • On page SEO: This type of SEO focuses on all of the content that exists "on the page" when looking at a website.
  • Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website such as backlinks to your site from pages with high domain authority. 
  • Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed -- an important ranking factor in the eyes of search engines like Google.

Sitemap: A structured list of the pages within a website that helps search engines index the site. Having a sitemap helps users find and navigate the site based on their query.

Spider: Also known as a web crawler, it is a bot that helps search engines index websites. This enables users to find relevant search results more efficiently.

URL or Uniform Resource Locator: Also called a web address, it is typically displayed in a browser’s address bar and used to specify and identify a location on the World Wide Web.

Web page: A single page that lives on a domain within a website on the World Wide Web. They are a document written using HTML and display data that can usually be accessed by anyone.

Website: An address on the Internet made up of a collection of web pages that are connected to one another in order to host information and data.

WordPress: A free and open-source content management system that allows businesses to integrate plugins, themes, and other services with an pre existing website. Businesses often use it for its content management and creation ability.

XML Sitemap: A tool that helps search engines more effectively crawl a website. It is useful for businesses with large sites or with a significant number of web pages that are not linked to each other. Having a sitemap will help organize this data so it can be properly cataloged by a search engine.